High Search Rankings Mean More Sales

An important part of any websites business plan is promotion. How are people going to find out about your website?

Unless you have the tens of thousands of dollars necessary to mount a large marketing campaign, or advertise in your local press, you will probably often rely on strangers visiting your website.

These strangers are all potential members or customers of your site, but getting them to your site in the first place is the all-important step.

When looking for information on the internet, most people will use a search engine to find what they are looking for.

Thus, gaining and retaining a high first page ranking in search engines for phrases related to the content of your site is a key step to gaining traffic, and ultimately sales.

Since the vast majority of websearches are conducted using one of the four major engines (Google, Yahoo, MSN & AOL) it is not important to have high rankings in the other smaller search engines, unless they are specific to your industry.

There are several ways you can go about getting a high ranking in the search engines. One method is to use Search Engine Optimization techniques to make your site friendly with the search engine 'spiders' which index the web. Another, more expensive, but effective way of getting a high ranking is to pay for a sponsored listing which will appear on top of, or to the side of ordinary search results.

Data Recovery Services

Data Recovery is the process of restoring data which has been damaged or deleted. When you 'delete' a file from your computer it normally remains in place until it has been written over by a new piece of data, however the user may be under the impression that the file is gone for good.

Data recovery software exists to help you retrieve recently deleted files, or older versions of files which have since been updated. There are also numerous data recovery agencies who use much more sophisticated software and hardware who will attempt to recover your lost data or files for a fee.

To reduce the need to call out these services you should ensure your PC has anti-virus & Firewall software to protect your data from intrusion. You should also ensure that your PC is free from spyware which can log your keystrokes, including passwords.

Important data should always be backed up, off site. It a document is not confidential but has taken a long time to write simply e-mailing the file to your self (& not deleting it!) will provide you with an additional place to get the data from, should your PC be rendered useless.